Ten AI lessons
learned by others.

Real automation cases that went wrong, and how we fixed them. Company names are hidden for confidentiality.

01

Misplaced empathy

Client

"We configured the customer service chatbot to be extremely empathetic. So empathetic that it ended up siding with an angry customer and recommending they buy from our direct competitor instead."

BigLobster

We redesigned their customer service AI workflow, defining response boundaries and human oversight. The chatbot stopped embarrassing them and started doing its job.

02

The praise loop

Client

"Two AI agents entered an infinite loop praising each other's abilities and burned through our OpenAI API balance in three minutes."

BigLobster

We redesigned inter-agent coordination with interaction boundaries and stop rules. They stopped wasting API credits and started producing results.

03

Reckless legal optimism

Client

"We asked AI to summarize a fifty-page partnership contract and its only response was an enthusiastic 'Everything looks good, trust them and sign!' — completely missing the penalty clauses."

BigLobster

We implemented a safe document analysis workflow with structured extraction and AI instructed to actively seek risks. They went from blind trust to precise, risk-aware summaries.

04

Unsupervised images

Client

"We automated social media using AI-generated images unsupervised, and ended up posting photos of very happy people — but with seven fingers, eating spaghetti with a spoon."

BigLobster

We set up a generation workflow with mandatory human validation and quality controls. No more anatomical monsters: a flawless content calendar, automated.

05

Dangerous literal translation

Client

"Our marketing system literally translated 'We are killing it this year' in the monthly newsletter, sending five thousand subscribers: 'We are killing everyone this year.'"

BigLobster

We configured the writing agents with cultural localization and tone guidelines. Copy that connects instead of calling the police.

06

Extreme web optimization

Client

"A code assistant optimized our website so aggressively for speed that it made all the text invisible. The page loaded in a millisecond, but nobody could buy anything."

BigLobster

We built a deployment environment with automated functional tests. A genuinely fast website where customers can see, read and buy.

07

Overzealous assistant

Client

"We gave the AI permission to 'clear Friday's schedule and have a quiet day.' It didn't just cancel the meetings — it deleted the entire contacts database and blocked the CEO on WhatsApp."

BigLobster

We designed a restrictive permissions architecture, blocking destructive actions and requiring human confirmation on critical tasks.

08

Missed sarcasm

Client

"Our customer satisfaction model classified 'Great, the server is down again' with five-star excellence."

BigLobster

We calibrated their NLP models to catch irony and context. Now metrics reflect reality, and problems are caught before customers leave.

09

Unchecked dynamic pricing

Client

"An AI pricing model raised the price of a USB cable to two thousand euros per unit."

BigLobster

We added business rules on top: price caps, minimum margins and anomaly alerts. Smart pricing without scaring off buyers.

10

Creepy hyper-personalization

Client

"Our sales bot researched prospects on the internet and terrified an executive by congratulating them on finishing second in a local bocce tournament from 1994."

BigLobster

We tuned prospecting to search only relevant professional data for B2B. From invasive bot to a sales tool that generates meetings.

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